Paid Search Job at Affordable Care LLC, Morrisville, NC

b01heWZRdjNOdEhnZGk3TndRMkxMenli
  • Affordable Care LLC
  • Morrisville, NC

Job Description

Overview:

JOB PURPOSE:

Responsible for managing the day-to-day paid search digital marketing efforts for a smaller subset of clinics. This includes driving campaign execution and optimization for all Search Pay-Per-Click (PPC) performance campaigns in partnership with internal and external partners. Manages effective lead capture for all digital sourced calls, online form fills, and online appointments focused on maximizing new patient acquisition as cost efficiently as possible.

Responsibilities:

GENERAL DUTIES & RESPONSIBILITIES:

  • Responsible for monitoring and maintaining media campaign development and activation on search channels.
  • Gather research necessary to build a new campaign.
  • Assist team in gathering necessary data for plan development.
  • Responsible for trafficking approved plan.
  • Monitor and maintain campaign budgets, pacing, and bid adjustments.
  • Monitor and manage performance and competitive landscape.
  • Monitor and optimize paid search performance to meet business objectives.
  • Develop optimization recommendations and/or testing plans.
  • Utilize bid management tools as well as Google, Bing platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns.
  • Pull and analyze data to inform campaign reporting and help build insights.
  • Granular maintenance of monthly billing cycle.
  • Resolve billing discrepancies in partnership with client strategy and billing reconciliation team.
  • Learn all relevant tools for reporting, analytics, and competitive analysis as well as bid management platforms, GA4, Google Trends, etc.
  • Stay informed on search industry trends and new tools and ad formats.
Qualifications:

Education & experience

  • Bachelor’s degree or equivalent preferred.
  • 1-3 years in digital marketing client-side or agency experience, including paid search, organic search, display, retargeting.
  • Recent Google AdWords Certification preferred.

 

GENERAL KNOWLEDGE, SKILLS & ABILITIES:

  • Proficient in math.
  • Strong analytical skills and attention to detail.
  • Overall interest in and understanding of how consumers leverage search media in the decision path.
  • Successful completion of training programs and requisite certifications required.

 

#ACI

Job Tags

Similar Jobs

CCI Industrial Services LLC

Instrument Technician Job at CCI Industrial Services LLC

 ...General Description: The Instrument & Controls Technician position is responsible for carrying out planned or unplanned maintenance and repair activities for Facilities on a wide range of electrical equipment, process control, and/or safety systems. CCI Industrial... 

SNI Companies

Financial Planning Analyst Job at SNI Companies

 ...Employment Type: Direct Hire Location: Ft. Lauderdale, FL Job Overview: We are seeking a Financial Planning & Analysis (FP&A) Analyst with a specialization in Labor Efficiency to optimize labor costs, improve productivity, and provide data-driven insights... 

Manga Hotel Group

Task Force Manager Job at Manga Hotel Group

 ...expand, we are actively seeking talented individuals to join our growing team. We are looking for a dynamic, experienced, high energy Task Force Manager who is available to travel to assigned hotels as needed and assist with the day-to-day operations and activities of an... 

MSI Credit Solutions

Bilingual Marketing Assistant Job at MSI Credit Solutions

The Marketing Assistant supports the marketing department of the company in primary administrative duties. You will assist in the organization...  ...of Marketing Assistant or comparable roleBilingual in SpanishWorking understanding of principles in marketingAbility to multi... 

P & J CARRIERS INC

OTR CDL Class A Truck Driver Owner Operator Job at P & J CARRIERS INC

 ...Job Type: Contract License Requirement: CDL Class A Position Type: Over-the-Road (OTR) 48 States...  ...We are offering a Lease-to-Buy (LTB) program for CDL A drivers who are looking to own their truck while earning competitive weekly gross pay. This opportunity...